Reading #5
April Greiman
She pioneered computer technology as a design tool and established New Wave design in the United States. Hybrid imagery, transmedia, visual communication are all words Greiman uses to describe what she does. She thinks in terms of space when she designs. She now does web design, branding, signage, and public art, and consulting on color, finishes, and textures for architectural projects.
Rudy Vanderlans & Zuzana Licko
They founded experimental design journal, designed groundbreaking digital typefaces, and embraced new design tools. These designers broke ground with Empire Magazine. They embraced the computer. Vanderlans liked the freedom the computer gave him in designing layouts and it gave Licko a disciplined method for designing type. Empire Magazine was a forum for designers, especially those interested in experimentation and technology.
Edward Fella
He created handmade lettering and design, taught design for 25 years, and embraced American vernacular in his work. Something he would always tell his students was "Do something you haven't done before." This also described his career. He worked in commercial design for almost 30 years. At the age of 47 he quit and went to graduate school at Cranbrook. After that he moved to California and taught at California Institute of Arts and his design work was anything but commercial. He liked to collage pieces of found imagery with hand-drawn type. His designs were influenced by Dada and Surrealism.
Muriel Cooper
She pioneered design for the screen, blended graphic design and computer science, and designed important books about the design profession and its practitioners. She had two careers in design, one as a print designer and one as a groundbreaking digital designer. Both revolved around MIT and both were helping her quest to make static media more dynamic.
Steven Heller
He wrote hundreds of books and articles about design, co-founded innovative educational programs, and art directed The New York Times Book Review. He is the most prolific writer on design. Through his writing he teaches, connects, criticizes, and celebrates. He designed for the first 30 years but at his core he was an educator. He co-founded Designer as an Author MFA program at the school of Visual Arts in New York.
Stephen Doyle
He experiments with typography, harnesses color's power to connect and communicate, and balances art and commerce. He was a master of type, color, and dimension. He a career on designing for major brands, and more recently has become somewhat of a sculptor, creating dimensional illustrations out of paper, wood, and found objects.
Paula Scher
She illustrates with typography and designs distinctive identities for cultural institutions and corporations. When she was a design student she couldn't get the hang of working with type, of formally positioning words and letters in a layout. She is now established as a master if persuasive, expressive, and aggressive type. She was an art director at CBS Records and Atlantic Records during the '70s. She then joined the studio Pentagram as a partner in 1991. She is a very intuitive designer.
Michael Bierut
He designs bold identities and co-founded online forum for design. He had a love for album covers and that led him down the path of graphic design. He worked for Massimo Vignelli for 10 years and then became a partner at Pentagram. He excels as an identity designer, developing comprehensive brands from the ground up as well as consulting with companies that need a refreshed look. His friendly and approachable nature fosters a sense of community among designers through his involvement and leadership in the AIGA.
John Maeda
He combines design and technology, advocates computer knowledge for designers, and leads a well-know design college. He originally graduated from MIT in computer science on his way to becoming a user interface designer. Then he read a book by Paul Rand and he decided to study graphic design in Japan and he added traditional design skills and concepts to his knowledge of computers. He also writes books to educate. His goal is "not to make the world more high-tech, but to make it more humane.
Stefan Sagmeister
He designed innovative CD packaging, takes sabbaticals to experiment, and pushes and provokes with his work. Tibor Kalman is a big influence for Sagmeister. Sagmeister doesn't see a new project as just another job; he sees it as an opportunity to create something magnificent. When he launched his own studio he wanted to focus on design for music. He designed a cover for a friend's band. For the cover he designed a red jewel box that concealed a secret image on the inside cover. This trick worked and he went on to design album covers for major record labels and artists, He designed for people like Lou Reed, Pat Metheny, David Byrne, and the Rolling Stones. He likes to push boundaries in his work.
She pioneered computer technology as a design tool and established New Wave design in the United States. Hybrid imagery, transmedia, visual communication are all words Greiman uses to describe what she does. She thinks in terms of space when she designs. She now does web design, branding, signage, and public art, and consulting on color, finishes, and textures for architectural projects.
Rudy Vanderlans & Zuzana Licko
They founded experimental design journal, designed groundbreaking digital typefaces, and embraced new design tools. These designers broke ground with Empire Magazine. They embraced the computer. Vanderlans liked the freedom the computer gave him in designing layouts and it gave Licko a disciplined method for designing type. Empire Magazine was a forum for designers, especially those interested in experimentation and technology.
Edward Fella
He created handmade lettering and design, taught design for 25 years, and embraced American vernacular in his work. Something he would always tell his students was "Do something you haven't done before." This also described his career. He worked in commercial design for almost 30 years. At the age of 47 he quit and went to graduate school at Cranbrook. After that he moved to California and taught at California Institute of Arts and his design work was anything but commercial. He liked to collage pieces of found imagery with hand-drawn type. His designs were influenced by Dada and Surrealism.
Muriel Cooper
She pioneered design for the screen, blended graphic design and computer science, and designed important books about the design profession and its practitioners. She had two careers in design, one as a print designer and one as a groundbreaking digital designer. Both revolved around MIT and both were helping her quest to make static media more dynamic.
Steven Heller
He wrote hundreds of books and articles about design, co-founded innovative educational programs, and art directed The New York Times Book Review. He is the most prolific writer on design. Through his writing he teaches, connects, criticizes, and celebrates. He designed for the first 30 years but at his core he was an educator. He co-founded Designer as an Author MFA program at the school of Visual Arts in New York.
Stephen Doyle
He experiments with typography, harnesses color's power to connect and communicate, and balances art and commerce. He was a master of type, color, and dimension. He a career on designing for major brands, and more recently has become somewhat of a sculptor, creating dimensional illustrations out of paper, wood, and found objects.
Paula Scher
She illustrates with typography and designs distinctive identities for cultural institutions and corporations. When she was a design student she couldn't get the hang of working with type, of formally positioning words and letters in a layout. She is now established as a master if persuasive, expressive, and aggressive type. She was an art director at CBS Records and Atlantic Records during the '70s. She then joined the studio Pentagram as a partner in 1991. She is a very intuitive designer.
Michael Bierut
He designs bold identities and co-founded online forum for design. He had a love for album covers and that led him down the path of graphic design. He worked for Massimo Vignelli for 10 years and then became a partner at Pentagram. He excels as an identity designer, developing comprehensive brands from the ground up as well as consulting with companies that need a refreshed look. His friendly and approachable nature fosters a sense of community among designers through his involvement and leadership in the AIGA.
John Maeda
He combines design and technology, advocates computer knowledge for designers, and leads a well-know design college. He originally graduated from MIT in computer science on his way to becoming a user interface designer. Then he read a book by Paul Rand and he decided to study graphic design in Japan and he added traditional design skills and concepts to his knowledge of computers. He also writes books to educate. His goal is "not to make the world more high-tech, but to make it more humane.
Stefan Sagmeister
He designed innovative CD packaging, takes sabbaticals to experiment, and pushes and provokes with his work. Tibor Kalman is a big influence for Sagmeister. Sagmeister doesn't see a new project as just another job; he sees it as an opportunity to create something magnificent. When he launched his own studio he wanted to focus on design for music. He designed a cover for a friend's band. For the cover he designed a red jewel box that concealed a secret image on the inside cover. This trick worked and he went on to design album covers for major record labels and artists, He designed for people like Lou Reed, Pat Metheny, David Byrne, and the Rolling Stones. He likes to push boundaries in his work.
P-4: Visual Logic Record Album
Fire & The Flood
I was only walking through your neighborhood
Saw you out loud honey in the cold I stood
Anywhere I go there you are
Anywhere I go there you are
Saw you out loud honey in the cold I stood
Anywhere I go there you are
Anywhere I go there you are
I been getting used to waking up with you
I been getting used to waking up here
Anywhere I go there you are
Anywhere I go there you are
I been getting used to waking up here
Anywhere I go there you are
Anywhere I go there you are
There you are
There you are
There you are
You're the fire and the flood
And I'll always feel you in my blood
Everything is fine
When your hand is resting next to mine
Next to mine
You're the fire and the flood
And I'll always feel you in my blood
Everything is fine
When your hand is resting next to mine
Next to mine
You're the fire and the flood
Since we met I feel a lightness in my step
You're miles away but I still feel you
Anywhere I go there you are (anywhere)
Anywhere I go there you are
Late at night when you can't fall asleep
I'll be lying right beside you counting sheep
Anywhere I go there you are (anywhere)
Anywhere I go there you are (anywhere)
You're miles away but I still feel you
Anywhere I go there you are (anywhere)
Anywhere I go there you are
Late at night when you can't fall asleep
I'll be lying right beside you counting sheep
Anywhere I go there you are (anywhere)
Anywhere I go there you are (anywhere)
There you are
There you are
There you are
You're the fire and the flood
And I'll always feel you in my blood
Everything is fine
When your hand is resting next to mine
Next to mine
You're the fire and the flood
And I'll always feel you in my blood
Everything is fine
When your hand is resting next to mine
Next to mine
You're the fire and the flood
Now listen here she said
Boy when you know you'll know
And I know
Boy when you know you'll know
And I know
You're the fire and the flood
And I'll always feel you in my blood
Everything is fine
When your hand is resting next to mine
Next to mine
You're the fire and the flood
And I'll always feel you in my blood
Everything is fine
When your hand is resting next to mine
Next to mine
You're the fire and the flood
Reading #4
138-182
Ivan Chermayeff & Tom Geismar
A design team who has designed iconic logos and brand identities. They introduced abstract design in corporate identity in the U.S. They design noteworthy exhibitions for major art and cultural institutions. They have not limited themselves to a particular style. They see each design as a problem that needs to be solved and pursue the best solution regardless of the form.They have designed more than 100 corporate identities that include NBC, PBS, Screen Gems, Chase Bank, Mobil, Pan Am, and many more. They are great at coming up with new ideas and being able to sell their ideas.
Yusaku Kamekura
Combined European modernism with traditional Japanese aesthetics. He designed the first Olympics posters to use photography and led and organized the Japanese graphic design profession. Studied the Bauhaus and Constructivism. His work blended the functionality of these modern movements with the lyrical grace of traditional Japanese design. His designs have a minimal aesthetic that used color, light, geometry, and photography.
Herb Lubalin
He mastered expressive typography and typography and type as image. Establish an influential type foundry called Uppercase and Lowercase. He didn't consider himself a typographer. He thought of himself as someone who designed with letters. He loved to make type more expressive and didn't always follow traditional rules. He manipulated letterforms, incorporated flourishes and added some humor. Type became and image. He co-founded ITC and he edited and designed the journal U&lc, a respected source for inspiration and information.
Seymour Chwast
Combines illustration and design, incorporates historic styles, co-founded Push Pin Studios. He is inspired by comic books, Victorian Type, and Walt Disney. He merged illustration and design in a big departure from modernism. He brought back historic styles and blended them in a fresh way, creating fun and expressive visuals.
Milton Glaser
Blended historic styles to move past modernism, designs iconic logos, posters, magazines, and restaurants, and influences others through writing and teaching.
George Lois
Designed iconic and controversial magazine covers and developed advertising campaigns for top brands such as MTV, Stouffer's, Aunt Jemima, and Jiffy Lube. He is an advertising man and he considers himself a communicator, not a designer. He got hired as a cover designer for Esquire and wanted to make covers that would catch people's eye and make them buy the magazine.
Wim Crouwel
Designed radical typefaces for computer use, co-founded influential multidisciplinary design studio, and developed a grid system for museum communications. He was a Dutch designer and designed type that was clean and functional. He and four other designers formed a company called Total Design. He created a typeface called New Alphabet that would work well with the upcoming computers. He designed the letters using a rectangle.
Walter Landor
Pioneered design based on consumer research and built one of the largest brand design agencies. He was always aware of his audience and studied the consumer to improve his designs rather than focusing on awards or impressing his peers with his designs. He didn't think of design as art he thought of it as communication. He knew that the package itself must send a message through strong shelf impact. He sought to make emotional connections between the brands and consumers.
Otl Aicher
Designed grid based pictograms and co-founded the Ulm School of Design. He designed comprehensive identity systems for companies such as Lufthansa German Airlines, Braun, and chemical company BASF. He designed a system of pictograms for the olympics that represented the different sports. The Ulm School of Design was based on the Bauhaus but expanded to include the science of semiotics and the study of signs and symbols. He designed two typefaces including Rotis.
Micahel Vanderbyl
He helped establish San Francisco as a design hub. He is a graphic designer but he also designs furniture, show rooms, and products. He proves that if you can design you can design anything. His early graphic design work combined simple typography with playful postmodern elements like pastel palettes, diagonals, textures, and patterns.
Peter Saville
He designed influential album covers and focused on conceptual imagery to make an emotional connection between bands and their fans. He co-founded a record company called Factory Records and this gave him a lot of freedom designing covers. He was able to design without creative, budgetary, or time constraints.
Ivan Chermayeff & Tom Geismar
A design team who has designed iconic logos and brand identities. They introduced abstract design in corporate identity in the U.S. They design noteworthy exhibitions for major art and cultural institutions. They have not limited themselves to a particular style. They see each design as a problem that needs to be solved and pursue the best solution regardless of the form.They have designed more than 100 corporate identities that include NBC, PBS, Screen Gems, Chase Bank, Mobil, Pan Am, and many more. They are great at coming up with new ideas and being able to sell their ideas.
Yusaku Kamekura
Combined European modernism with traditional Japanese aesthetics. He designed the first Olympics posters to use photography and led and organized the Japanese graphic design profession. Studied the Bauhaus and Constructivism. His work blended the functionality of these modern movements with the lyrical grace of traditional Japanese design. His designs have a minimal aesthetic that used color, light, geometry, and photography.
Herb Lubalin
He mastered expressive typography and typography and type as image. Establish an influential type foundry called Uppercase and Lowercase. He didn't consider himself a typographer. He thought of himself as someone who designed with letters. He loved to make type more expressive and didn't always follow traditional rules. He manipulated letterforms, incorporated flourishes and added some humor. Type became and image. He co-founded ITC and he edited and designed the journal U&lc, a respected source for inspiration and information.
Seymour Chwast
Combines illustration and design, incorporates historic styles, co-founded Push Pin Studios. He is inspired by comic books, Victorian Type, and Walt Disney. He merged illustration and design in a big departure from modernism. He brought back historic styles and blended them in a fresh way, creating fun and expressive visuals.
Milton Glaser
Blended historic styles to move past modernism, designs iconic logos, posters, magazines, and restaurants, and influences others through writing and teaching.
George Lois
Designed iconic and controversial magazine covers and developed advertising campaigns for top brands such as MTV, Stouffer's, Aunt Jemima, and Jiffy Lube. He is an advertising man and he considers himself a communicator, not a designer. He got hired as a cover designer for Esquire and wanted to make covers that would catch people's eye and make them buy the magazine.
Wim Crouwel
Designed radical typefaces for computer use, co-founded influential multidisciplinary design studio, and developed a grid system for museum communications. He was a Dutch designer and designed type that was clean and functional. He and four other designers formed a company called Total Design. He created a typeface called New Alphabet that would work well with the upcoming computers. He designed the letters using a rectangle.
Walter Landor
Pioneered design based on consumer research and built one of the largest brand design agencies. He was always aware of his audience and studied the consumer to improve his designs rather than focusing on awards or impressing his peers with his designs. He didn't think of design as art he thought of it as communication. He knew that the package itself must send a message through strong shelf impact. He sought to make emotional connections between the brands and consumers.
Otl Aicher
Designed grid based pictograms and co-founded the Ulm School of Design. He designed comprehensive identity systems for companies such as Lufthansa German Airlines, Braun, and chemical company BASF. He designed a system of pictograms for the olympics that represented the different sports. The Ulm School of Design was based on the Bauhaus but expanded to include the science of semiotics and the study of signs and symbols. He designed two typefaces including Rotis.
Micahel Vanderbyl
He helped establish San Francisco as a design hub. He is a graphic designer but he also designs furniture, show rooms, and products. He proves that if you can design you can design anything. His early graphic design work combined simple typography with playful postmodern elements like pastel palettes, diagonals, textures, and patterns.
Peter Saville
He designed influential album covers and focused on conceptual imagery to make an emotional connection between bands and their fans. He co-founded a record company called Factory Records and this gave him a lot of freedom designing covers. He was able to design without creative, budgetary, or time constraints.
Reading #3
Ladislav Sutnar
Pioneered what we know now call information design, wrote books laying out important guidelines for design systems, and designed catalogs, books, exhibits, toys, and more.He clarified vast amounts of information using colors, shapes, and graphic symbols to guide the reader. He established hierarchy by emphasizing type, changing scale and weight, reversing out of color, and using italics and parentheses which made skimming, reading, and remembering easier.
Alvin Lustig
Worked in multiple design disciplines, took an intellectual approach to solving problems, and designed groundbreaking book covers. He designed just about everything but he is best known for his book covers. Rather than showing an image that explicitly represented the story, he read the work and created symbolic visuals that interpreted the book's overall meaning. He died at the young age of 40.
Cipe Pineles
Became the first female art director of a mass-market American Magazine, Seventeen. She also inducted into the first New York Art Directors Club and elected to its Hall of Fame as the first woman. She hired fine artists to illustrate mainstream magazines. In her day she was one of the few women graphic designers. When she would send her portfolio to employers they liked it until they found out she was a woman. When working for Seventeen magazine she rejected the idealized style typical of magazine illustrations at the time, and exposed her audience to modern art.
Bradbury Thompson
He recycled vintage elements in modern design, designed and art directed 30 plus magazines, and developed a new concept for the alphabet. Low budgets didn't limit his creativity. He took advantage of vintage letterpress type and found imagery, he used his background in printing and his knowledge of typography and color to develop projects that still look fresh today.
Erik Nitsche
Understood that design could shape a company's public image, designed iconic scientific posters, and elevated the standard for nonfiction book design. He illustrated magazine covers, designed movie posters and album covers, and created marking materials for retailers and then he started working with General Dynamics where he created innovative corporate design.
Josef Muller-Brockmann
He advocated the use of the grid, sans serif type, and objective photography. He also founded Neue Grafik to promote Swiss Style and wrote the first comprehensive history of graphic design. He believed in rational, functional design. To achieve that he used geometry, photography, and abstraction. His favorite typeface was Akzidenz Grotesk.
Paul Rand
He mastered corporate identity, advertising, and editorial design. Developed strong identity programs for major corporations. He also influenced others through writing and teaching. Visual communication is form and function. Its not just how something looks or how something works. It is how it looks and works together. He created logos for companies like ABC, Yale University, Press, Next Computers, Colorforms, Westinghouse, and United Parcel Service.
Saul Bass
Pioneered the art of film title design, developed comprehensive ad campaigns for movies, and design many well-known corporate identity programs. Before Saul Bass movie titles were not important at all. He made the entertaining and tell a story. He learned Russian Constructivism and Bauhaus principles. He wouldn't focus on the film's star, he would make symbols to represent its meaning. He designed a lot of titles for Alfred Hitchcock movies.
Georg Olden
He pioneered on-air television graphics and became the first notable African American graphic designer. When he was designing for television the medium was very limited. It was black and white, fixed proportions, the the picture quality made type look fuzzy. He designed clean and simple titles that quickly communicated the gist of the show. He integrated type and images to create bold, graphic and playful visuals.
Will Burtin
He made complex information understandable through design with information graphics, he had an advanced understanding of science, and he organized multidisciplinary conferences on communications. He was pressured to design Nazi propaganda for Adolf Hitler and he instead fled to the United States and it is said he never said another word in German. He designed info graphics for Fortune Magazine as well as for Scope.
Pioneered what we know now call information design, wrote books laying out important guidelines for design systems, and designed catalogs, books, exhibits, toys, and more.He clarified vast amounts of information using colors, shapes, and graphic symbols to guide the reader. He established hierarchy by emphasizing type, changing scale and weight, reversing out of color, and using italics and parentheses which made skimming, reading, and remembering easier.
Alvin Lustig
Worked in multiple design disciplines, took an intellectual approach to solving problems, and designed groundbreaking book covers. He designed just about everything but he is best known for his book covers. Rather than showing an image that explicitly represented the story, he read the work and created symbolic visuals that interpreted the book's overall meaning. He died at the young age of 40.
Cipe Pineles
Became the first female art director of a mass-market American Magazine, Seventeen. She also inducted into the first New York Art Directors Club and elected to its Hall of Fame as the first woman. She hired fine artists to illustrate mainstream magazines. In her day she was one of the few women graphic designers. When she would send her portfolio to employers they liked it until they found out she was a woman. When working for Seventeen magazine she rejected the idealized style typical of magazine illustrations at the time, and exposed her audience to modern art.
Bradbury Thompson
He recycled vintage elements in modern design, designed and art directed 30 plus magazines, and developed a new concept for the alphabet. Low budgets didn't limit his creativity. He took advantage of vintage letterpress type and found imagery, he used his background in printing and his knowledge of typography and color to develop projects that still look fresh today.
Erik Nitsche
Understood that design could shape a company's public image, designed iconic scientific posters, and elevated the standard for nonfiction book design. He illustrated magazine covers, designed movie posters and album covers, and created marking materials for retailers and then he started working with General Dynamics where he created innovative corporate design.
Josef Muller-Brockmann
He advocated the use of the grid, sans serif type, and objective photography. He also founded Neue Grafik to promote Swiss Style and wrote the first comprehensive history of graphic design. He believed in rational, functional design. To achieve that he used geometry, photography, and abstraction. His favorite typeface was Akzidenz Grotesk.
Paul Rand
He mastered corporate identity, advertising, and editorial design. Developed strong identity programs for major corporations. He also influenced others through writing and teaching. Visual communication is form and function. Its not just how something looks or how something works. It is how it looks and works together. He created logos for companies like ABC, Yale University, Press, Next Computers, Colorforms, Westinghouse, and United Parcel Service.
Saul Bass
Pioneered the art of film title design, developed comprehensive ad campaigns for movies, and design many well-known corporate identity programs. Before Saul Bass movie titles were not important at all. He made the entertaining and tell a story. He learned Russian Constructivism and Bauhaus principles. He wouldn't focus on the film's star, he would make symbols to represent its meaning. He designed a lot of titles for Alfred Hitchcock movies.
Georg Olden
He pioneered on-air television graphics and became the first notable African American graphic designer. When he was designing for television the medium was very limited. It was black and white, fixed proportions, the the picture quality made type look fuzzy. He designed clean and simple titles that quickly communicated the gist of the show. He integrated type and images to create bold, graphic and playful visuals.
Will Burtin
He made complex information understandable through design with information graphics, he had an advanced understanding of science, and he organized multidisciplinary conferences on communications. He was pressured to design Nazi propaganda for Adolf Hitler and he instead fled to the United States and it is said he never said another word in German. He designed info graphics for Fortune Magazine as well as for Scope.
P-3: Constructivist Poster (Package)
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